IEEE - Institute of Electrical and Electronics Engineers, Inc. - Venture launch: use of simulation to support strategic operational decisions

Proceedings of WSC 2000, Winter Simulation Conference

Author(s): Clay, G.R.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2000
Conference Location: Orlando, FL, USA, USA
Conference Date: 10 December 2000
Volume: 2
ISBN (Paper): 0-7803-6579-8
DOI: 10.1109/WSC.2000.899204
Regular:

This paper describes how discrete-event simulation enhanced a traditional process design effort for a new media company in pre-launch mode. Because the company's business model is new, and thus... View More

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