IEEE - Institute of Electrical and Electronics Engineers, Inc. - The persuasive power of pathos in e-commerce Web design: a new area for research

Proceedings of 2000 Joint IEEE International Professional Communication Conference and 18th Annual Conference on Computer Documentation (IPCC/SIGDOC 2000)

Author(s): Winn, W.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2000
Conference Location: Cambridge, MA, USA, USA
Conference Date: 24 September 2000
Page(s): 155 - 160
ISBN (Paper): 0-7803-6431-7
DOI: 10.1109/IPCC.2000.887272
Regular:

In a matter of months, we have witnessed the meteoric rise and fall of e-commerce. Now that the dust is settling it is time to examine how some companies are succeeding where others have failed. I... View More

Advertisement