IEEE - Institute of Electrical and Electronics Engineers, Inc. - Is franchising the future of global manufacture?

Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000

Author(s): Carrie, A.S. ; Hayfron, L.E. ; Bititci, U.S.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2000
Conference Location: Albuquerque, NM, USA
Conference Date: 15 August 2000
Page(s): 260 - 265
ISBN (Paper): 0-7803-6442-2
DOI: 10.1109/EMS.2000.872512
Regular:

While franchising is very common in service industries, it is relatively unknown in manufacture. As manufacturing becomes truly global and companies source materials from around the world,... View More

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