IEEE - Institute of Electrical and Electronics Engineers, Inc. - Innovation from a small company perspective-an empirical investigation of new product development strategies in SMEs

Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000

Author(s): Filson, A. ; Lewis, A.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2000
Conference Location: Albuquerque, NM, USA
Conference Date: 15 August 2000
Page(s): 141 - 146
ISBN (Paper): 0-7803-6442-2
DOI: 10.1109/EMS.2000.872491
Regular:

It is generally acknowledged that a company's product strategy, the nature of that strategy and the extent to which it is clearly communicated within the company, have a marked effect on business... View More

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