IEEE - Institute of Electrical and Electronics Engineers, Inc. - IT-enabled international market research for technology transfer: a new paradigm

Proceedings of Portland International Conference on Management of Engineering and Technology

Author(s): Nahar, N. ; Lyytinen, K. ; Huda, N.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1999
Conference Location: Portland, OR, USA, USA
Conference Date: 29 July 1999
ISBN (Paper): 1-890843-02-4
DOI: 10.1109/PICMET.1999.787850
Regular:

By utilizing technology through international technology transfer, companies can internationalize successfully. International market research for technology transfer is very time consuming and... View More

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