IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer satisfaction assessment through a fuzzy neural controller

Proceedings of North American Fuzzy Information Processing

Author(s): Ying-Feng Kuo ; Temponi, C. ; Corley, H.W.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1996
Conference Location: Berkeley, CA, USA, USA
Conference Date: 19 June 1996
Page(s): 195 - 199
ISBN (Paper): 0-7803-3225-3
DOI: 10.1109/NAFIPS.1996.534730
Regular:

Customer satisfaction measurement is an important part of marketing research in industrial organizations since it is the key to formulating customer value strategies and to continuously improving... View More

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