IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer delight: mission impossible or mission imperative?

Proceedings of 1995 IEEE Applied Power Electronics Conference and Exposition - APEC'95

Author(s): Bennett, E.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1995
Conference Location: Dallas, TX, USA
Conference Date: 5 March 1995
Volume: 1
ISBN (Paper): 0-7803-2482-X
DOI: 10.1109/APEC.1995.468953
Regular:

Customers are only one link in the total process chain. There are powerful market place dynamics that cause customer behavior and expectations to change over time. The purpose of this paper is to... View More

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