IEEE - Institute of Electrical and Electronics Engineers, Inc. - Enhancing strategic market management with knowledge-based systems

Author(s): Walden, P. ; Carlsson, C.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1993
Conference Location: Wailea, HI, USA
Conference Date: 8 January 1993
Volume: iii
ISBN (Paper): 0-8186-3230-5
DOI: 10.1109/HICSS.1993.284320
Regular:

Strategic market management (SMM) is an area of application for expert systems technology, and is characterized by mostly nonrecurring and ill-structured problems; expert systems are most... View More

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