IEEE - Institute of Electrical and Electronics Engineers, Inc. - Strategic technology planning-developing roadmaps for competitive advantage

Author(s): Nauda, A. ; Hall, D.L.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1991
Conference Location: Portland, OR, USA
Conference Date: 27 October 1991
Page(s): 745 - 748
ISBN (Paper): 0-7803-0161-7
DOI: 10.1109/PICMET.1991.183788
Regular:

The authors describe a strategic technology planning process aimed at investing in technology as a corporate asset and a competitive weapon. The process systematically defines customer needs,... View More

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