IEEE - Institute of Electrical and Electronics Engineers, Inc. - Implementing the knowledge support systems TAPS in a retail bank: a case study

Author(s): Stevens, P.J. ; Bennavail, J.-C.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1990
Conference Location: Los Angeles, CA, USA, USA
Conference Date: 4 November 1990
Page(s): 857 - 860
ISBN (Paper): 0-87942-597-0
DOI: 10.1109/ICSMC.1990.142245
Regular:

The authors describe how Midland Bank, one of the big four UK clearing banks, adopted the knowledge support systems TAPS (targeted allocation of promotional spend) as a group decision-support aid... View More

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