IEEE - Institute of Electrical and Electronics Engineers, Inc. - Incentivized Campaigning in Social Networks

Author(s): Bhushan Kotnis ; Albert Sunny ; Joy Kuri
Sponsor(s): IEEE Computer Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1 - 14
ISSN (Paper): 1063-6692
ISSN (Online): 1558-2566
DOI: 10.1109/TNET.2016.2645281
Regular:

Campaigners, advertisers, and activists are increasingly turning to social recommendation mechanisms, provided by social media, for promoting their products, services, brands, and even ideas.... View More

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