IEEE - Institute of Electrical and Electronics Engineers, Inc. - Budget-Efficient Viral Video Distribution Over Online Social Networks: Mining Topic-Aware Influential Users

Author(s): Han Hu ; Yonggang Wen ; Shanshan Feng
Sponsor(s): IEEE Circuits and Systems Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Paper): 1051-8215
ISSN (Online): 1558-2205
DOI: 10.1109/TCSVT.2016.2620152
Regular:

Marketing over online social networks has become an essential tool for spreading product information in the form of "word-of-mouth". In particular, campaigns normally adopt a pragmatic approach of... View More

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