IEEE - Institute of Electrical and Electronics Engineers, Inc. - Gathering Point-Aided Viral Marketing in Decentralized Mobile Social Networks

Author(s): Bo Fan ; Supeng Leng ; Kun Yang ; Jianhua He
Sponsor(s): IEEE Systems Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1 - 11
ISSN (CD): 2373-7816
ISSN (Paper): 1932-8184
ISSN (Online): 1937-9234
DOI: 10.1109/JSYST.2016.2520206
Regular:

Viral marketing is a technique that spreads advertisement information through social networks. Recently, viral marketing through online social networks has achieved huge commercial success.... View More

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