Tsinghua University Press Ltd. - Analysis of review helpfulness based on consumer perspective

Author(s): Yuanlin Chen ; Yueting Chai ; Yi Liu ; Yang Xu
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2015
Volume: 20
Page(s): 293 - 305
ISSN (Electronic): 1007-0214
DOI: 10.1109/TST.2015.7128942
Regular:

When consumers make purchase decisions, they generally refer to the reviews generated by other consumers who have already purchased similar products in order to get more information. Online... View More

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