Tsinghua University Press Ltd. - Analysis of review helpfulness based on consumer perspective

Author(s): Yuanlin Chen ; Yueting Chai ; Yi Liu ; Yang Xu
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2015
Volume: 20
Page(s): 293 - 305
ISSN (Electronic): 1007-0214
DOI: 10.1109/TST.2015.7128942

When consumers make purchase decisions, they generally refer to the reviews generated by other consumers who have already purchased similar products in order to get more information. Online... View More