Tsinghua University Press Ltd. - Microblogging reposting mechanism: An information adoption perspective

Author(s): Wei Yan ; Jinghua Huang
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 October 2014
Volume: 19
Page(s): 531 - 542
ISSN (Electronic): 1007-0214
DOI: 10.1109/TST.2014.6919830

This study uses the Elaboration Likelihood Model (ELM) and social presence theory to examine the microblogging reposting mechanism. Subjective and objective data were collected from 216... View More