Tsinghua University Press Ltd. - National and cultural differences in the C2C electronic marketplace: An investigation into transactional behaviors of Chinese, American, and French consumers on eBay

Author(s): Yan Zhu ; Yan Li ; Mathieu Leboulanqer
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2009
Volume: 14
Page(s): 383 - 389
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(09)70055-0

With the Internet connecting every part of the world, electronic marketplaces provide a world-wide transaction platform for global businesses. However, consumers from different countries... View More