Tsinghua University Press Ltd. - Extending TAM for online learning systems: An intrinsic motivation perspective

Author(s): Sheng Zhang ; Jue Zhao ; Weiwei Tan
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2008
Volume: 13
Page(s): 312 - 317
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(08)70050-6

To get a better understanding of user behavior towards online learning systems, the technology acceptance model (TAM) was extended to include an intrinsic motivational factor. An online survey... View More