Tsinghua University Press Ltd. - IDT-TAM integrated model for IT adoption

Author(s): Nan Zhang ; Xunhua Guo ; Guoqing Chen
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2008
Volume: 13
Page(s): 306 - 311
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(08)70049-X

Two classical theories, the technology acceptance model (TAM) and the innovation diffusion theory (lOT), were integrated into a model for analyzing individual information technology (IT) adoption... View More