Tsinghua University Press Ltd. - An laboratory experiment for comparing effectiveness of three types of online recommendations

Author(s): Lin Shi ; Kanliang Wang
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2008
Volume: 13
Page(s): 293 - 299
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(08)70047-6

The widespread use of Internet accelerates the rapid development of business to customer electronic commerce. To reduce information overload and help their customers to make better purchase... View More