Tsinghua University Press Ltd. - Role of trust transfer in E-commerce acceptance

Author(s): Qing Yang ; Lihua Huang ; Yunjie Xu
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 June 2008
Volume: 13
Page(s): 279 - 286
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(08)70045-2

Lack of trust is one of the most important obstructions to consumers' acceptance of e-commerce. With the increase of companies going online from offline, trust transfer has been found between... View More