Tsinghua University Press Ltd. - A functional framework for integrating eCRM with workflow workflow management based on customer value

Author(s): W. H. Ip ; Bocheng Chen ; Henry C. W. Lau ; Bing Liang
Publisher: Tsinghua University Press Ltd.
Publication Date: 1 February 2006
Volume: 11
Page(s): 65 - 73
ISSN (Electronic): 1007-0214
DOI: 10.1016/S1007-0214(06)70156-0
Regular:

eCRM ties customer relationship management with e-business. Very often, eCRM is interfaced with other information systems to form a seamless integration and interchange of information both inside... View More

Advertisement