IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Bullwhip Effect in an Online Retail Supply Chain: A Perspective of Price-Sensitive Demand Based on the Price Discount in E-Commerce

Author(s): Dandan Gao ; Nengmin Wang ; Zhengwen He ; Tao Jia
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2017
Volume: 64
Page(s): 134 - 148
ISSN (Electronic): 1558-0040
ISSN (Paper): 0018-9391
DOI: 10.1109/TEM.2017.2666265
Regular:

This paper investigates the difference in bullwhip effects in online and offline retail supply chains, offering insights into how frequent price discounts in e-commerce influence the bullwhip... View More

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