IEEE - Institute of Electrical and Electronics Engineers, Inc. - Dynamic Pricing and Risk Analytics Under Competition and Stochastic Reference Price Effects

Author(s): Lin-Liang Bill Wu ; Desheng Wu
Sponsor(s): IEEE Industrial Electronics Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2016
Volume: 12
Page(s): 1,282 - 1,293
ISSN (Paper): 1551-3203
ISSN (Online): 1941-0050
DOI: 10.1109/TII.2015.2507141
Regular:

This paper investigates the pricing strategy of firms in the context of uncertain demand. In particular, there are two factors that affect demand dynamics, the influence of reference prices and... View More

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