IEEE - Institute of Electrical and Electronics Engineers, Inc. - Differentiating market strategies for disruptive technologies

Author(s): S.T. Walsh ; B.A. Kirchhoff ; S. Newbert
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2002
Volume: 49
Page Count: 11
Page(s): 341 - 351
ISSN (Paper): 0018-9391
ISSN (Online): 1558-0040
DOI: 10.1109/TEM.2002.806718
Regular:

The literature is full of anecdotes that show new small firms attacking existing markets with innovations based upon disruptive technologies and achieving phenomenal success. Because of this, some... View More

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