Automatic Programing for Cable Television
|Author(s):||Kenneth D. Lawson|
|Publisher:||Society of Motion Picture and Television Engineers|
|Publication Date:||1 October 1970|
|Conference Location:||New York, NY, USA|
|Conference Date:||5 October 1970|
|Page(s):||47 - 50|
There is limited economic incentive for major investments in research and development for automatic cablecasting. The size of the market is relatively small; the demand/supply curve is so steep that the price at which one half of the systems would buy is below that which suppliers will supply. Channel space is still lacking for multiple channel automatic services; the rate of cable system construction will remain depressed until copyright and other regulatory issues are settled. Local live studio operation will absorb the lion's share of available revenues for cablecasting. Many present equipment concepts should be converted to digital printout displays and color added; this will increase revenues for automatic equipment purchases. Better organized advertising programs will be developed for the expanding CATV market to help finance automatic program services.